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Le problème

Take a heritage craft — Štítnik lace, developed by the Szontágh sisters from 1905 — and launch it as a serious luxury maison, not a costume show: archival research, four artists across disciplines, and a runway tour spanning Štítnik, Prague, Budapest and Rožňava, each stop with its own venue, permits, press and languages.

Ce que nous avons construit

The full production system. Curatorial brief and 11-look runway order co-written with the artists; venues and permits secured (including Kaiserstein Palace in Prague); artist contracts, transport and payouts; a vertically integrated supply chain with ceramic ornaments from the GemCraft workshop; and a single brand.json source of truth feeding the in-house 9-agent Marketing Lab — so each city stop needs only a small overlay file to render new posters, social cards and a translated press kit in minutes, in SK / CZ / EN / HU.

Le résultat

A teaser show in Štítnik (Dec 2025), a Prague presentation at Kaiserstein Palace (Apr 2026), a Budapest exhibition (May 2026) and the official collection launch in the Gemer region (Jun 2026) — with Vienna and return stops planned for 2027.

11
Looks in the collection
4
Artists · 4 languages
4
Cities toured, Vienna planned

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