The honest answer: a professional website in 2026 ranges from about €600 for a polished one-pager to €4,500 and up for a custom web application. Most small-business sites land between €1,800 and €4,000. Anything quoted at a few hundred for a 'full custom site' is almost always a template with your logo dropped in.
What you get at each price level
- €500–€800 — a one-page profile site: your brand, your message, a contact form, basic SEO. Live in about a week.
- €1,800–€4,000 — a multi-page business site with a CMS you can edit, custom design, motion, and analytics/SEO setup.
- €4,500+ — a custom web app or platform: interactive features, integrations, dashboards, scoped to the project.
What actually drives the price
- Page count and unique layouts — more pages, more design and build time
- Custom design vs. template — a bespoke look costs more than a theme
- Integrations — booking, payments, CRMs, and APIs add engineering
- Content — who writes the copy and creates the images
- Motion and interactivity — animation and 3D are time-intensive
One-off build vs. ongoing cost
Most sites are a one-off build, but budget for hosting (often €0–€20/month on modern platforms), a domain (~€10–€15/year), and occasional updates. A site is not 'done forever' — the best ones get small, regular improvements based on analytics.
How to get the most for your budget
- Start with one page that converts, then expand once it's earning
- Prioritise speed and clarity over a long feature list
- Insist on a CMS so you aren't paying for every text change
- Make sure SEO and analytics are built in from day one
A website is the cheapest salesperson you'll ever hire — judge it by the leads and trust it generates, not the sticker price.