Journal
Branding.
Identity, positioning, and visual systems.
Typography for Non-Designers: Pick Fonts That Work
You don't need a design degree to choose fonts that look professional. A few simple rules will stop your typography from undermining your brand.
How to Audit Your Brand in an Afternoon
A brand audit sounds daunting, but you can get a clear, actionable picture of where your brand stands in a single focused afternoon — no agency budget required.
Logo, Brand, and Identity: What's Actually the Difference?
Most people use logo, brand, and identity interchangeably — but they mean very different things. Getting them straight will change how you build your business.
How to Brief a Designer So You Get What You Want
A clear, detailed brief is the single biggest factor in getting design work you love. Here's how to write one that leaves no room for guesswork.
How to Name a Business: A Clear Step-by-Step Process
Choosing the right business name is one of the most consequential branding decisions you'll make. This guide walks you through a practical, repeatable process to find a name that works.
Color Psychology for Brands: What the Research Actually Says
Color influences brand perception, but the science is more nuanced than most marketing guides admit. Here's what the evidence actually supports — and what's just myth.
How to Build a Brand Style Guide (and Why You Need One)
A brand style guide keeps every piece of communication consistent, professional, and instantly recognisable. Here's how to build one that actually gets used.
Rebranding Checklist: When and How to Refresh Your Brand
A practical checklist for deciding whether you need a rebrand, what it should include, and how to roll it out without losing the equity you've built.
What Makes a Logo Actually Good? A Practical Guide
Forget 'make it pop.' A good logo is simple, distinctive, versatile, and appropriate. Here's what that means in practice — and how to judge yours.
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