Logo & identity systems
A flexible logo set (not one file) with the variants and clear-space rules to use it anywhere.
Service 03
Graphic & Brand Design
Identities with a spine — logos, visual systems, and the day-to-day assets that keep a brand consistent everywhere it shows up.
03Identities with a spine.
Logos, visual identities, pitch decks, ad creative, and the day-to-day graphics that keep a brand consistent everywhere it shows up. We build flexible systems — not one-off files — so your brand stays sharp across every surface.
Brand identity & logo systemsVisual guidelinesPitch & sales decksAd & campaign creativePackaging & printIllustration & iconography
What's possible
More than one way to build it.
Visual guidelines
Colour, type, layout and voice in one document your whole team can run with.
Pitch & sales decks
Investor and sales decks that look like the company you're becoming.
Ad & campaign creative
On-brand creative sets for paid social and campaigns, built to test and iterate.
Packaging & print
Labels, packaging, cards and print — production-ready files with the specs handled.
Illustration & iconography
Custom icon sets and illustration so your brand owns a distinct visual language.
Good to plan for
What you'll need.
The practical pieces around the work — we guide you through every one, and handle as much as you want us to.
Usage rights
Everything we make is handed over to you — source files included, no lock-in.
File formats
You get the right formats for every surface: vector (SVG/PDF) for print, optimised PNG/web for digital.
Print specs
Printing? We set bleed, colour profiles (CMYK) and dimensions so it comes back right the first time.
Existing equity
Rebrand or fresh start? We can evolve what people already recognise instead of throwing it away.
How we approach graphic & brand design
Define. Design. Deliver.
01
Define
Positioning, references, and the one idea the brand stands on.
02
Design
Identity, type, color, and a system that scales without us.
03
Deliver
Guidelines and source files your whole team can run with.
Standard scope — fully customisable.
Depth (a logo vs. a full system), surfaces and print all flex — we'll scope exactly what you need on a call.
⏱ Typical timeline: Logo & basics ~1–2 weeks · full identity ~3–4 weeks · brand + collateral scoped per project.
Start a project
Got something worth building?
Book a callTell us what you’re working on. We reply to every serious inquiry within a day. · hello@plumbnote.com