Content strategy & calendars
The angle, the audience, and a month-by-month plan so posting stops relying on willpower.
Service 02
Social Media Content
Strategy, a repeatable content system, and a steady drumbeat of posts that grow an audience instead of just filling a calendar.
02Feeds that actually move.
Strategy, content systems, and a steady drumbeat of posts, reels, and carousels that grow an audience instead of just filling a calendar. We handle the concepting, design, copy, and scheduling — so your channels look like a brand, not an afterthought.
Content strategy & calendarsReels, carousels & static postsShort-form video editingCaption & hook copywritingTemplates & brand kitsMonthly reporting
What's possible
More than one way to build it.
Reels & short-form video
Concepted, edited, captioned short video — the format that actually drives reach in 2026.
Carousels & static posts
Designed, on-brand posts and carousels (including grid-puzzle layouts) that earn saves and shares.
Copy, hooks & captions
Scroll-stopping first lines and captions that turn a feed into a pipeline, not just likes.
Templates & brand kits
Reusable templates so your team can keep posting consistently between our drops.
Reporting & tuning
Monthly read on what resonated — double down on what works, drop what doesn't.
Good to plan for
What you'll need.
The practical pieces around the work — we guide you through every one, and handle as much as you want us to.
Which platforms
Instagram, Facebook, TikTok, LinkedIn, X… we focus where your audience actually is, not everywhere at once.
Posting cadence
From 8 posts/month to a full daily operation — we right-size the rhythm to your goals and budget.
Brand assets
Logo, fonts, colours, photography. If they don't exist yet, our design service can build them first.
Ad budget (optional)
Organic grows steadily; a small paid budget accelerates it. We can manage boosts and simple ad sets.
How we approach social media content
Signal. Produce. Tune.
01
Signal
Find the angle and the audience your competitors are missing.
02
Produce
A repeatable content engine — designed, written, scheduled.
03
Tune
Read the data, double down on what resonates, drop what doesn’t.
Standard scope — fully customisable.
Channel mix, volume and whether we hand you templates or run the whole operation are all tailored — let's map your rhythm on a call.
⏱ Typical timeline: First calendar + content batch within ~2 weeks of kickoff, then an ongoing monthly rhythm.
Start a project
Got something worth building?
Book a callTell us what you’re working on. We reply to every serious inquiry within a day. · hello@plumbnote.com