Atlas Fitness Collective·Full Studio·2024
Launching a studio brand from scratch in six weeks
Identity, website, and a launch content campaign that sold out a new fitness studio's first three months.
100%
First 3 months of classes booked
4,800
Pre-launch waitlist signups
6 wks
Brand to launch
The challenge
Atlas was opening their first location and had nothing — no name treatment, no site, no audience — and a hard opening date six weeks out. They needed a brand people would trust and a way to fill classes from day one.
Our approach
We ran a compressed studio sprint: identity and tone first, then a booking-ready website, then a pre-launch social campaign built around member stories and a countdown. Everything shared one bold, athletic visual language.
What we delivered
Brand identity & guidelinesBooking-integrated websitePre-launch social campaignLaunch-week ad creative
Brand & Graphic DesignWebsites & Web AppsSocial Media Content
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