Verity Skincare·Social + Creative·2024
A content system that made science feel beautiful
An always-on social and ad-creative system that cut a skincare brand's cost per acquisition nearly in half.
-47%
Cost per acquisition
5.4x
Best-performing ad ROAS
+1.2M
Organic monthly views
The challenge
Verity's products were clinically strong but their content was either too technical or too generic. Paid social was getting expensive and the creative kept fatiguing within weeks.
Our approach
We built a modular creative system — a library of hooks, formats, and templates designed to be remixed weekly. Education met beauty: ingredient explainers, before/afters, and founder POV clips, all in one calm, confident visual language built to scale ad testing.
What we delivered
Modular creative systemOrganic + paid content libraryHook & script frameworksWeekly creative refresh
Social Media ContentGraphic & Brand Design
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