Halden Coffee Co.·Brand + Social·2025
Turning a local roaster into a national online brand
A complete rebrand and a content engine that took a single-location roaster into nationwide DTC shipping.
+212%
Instagram followers in 4 months
3.1x
Online revenue, year over year
18%
Avg. reel engagement rate
The challenge
Halden roasted exceptional coffee but looked like every other small-batch roaster: kraft paper, a wordmark, and a quiet Instagram. They wanted to sell beans online nationwide and needed an identity and a feed that could carry the weight.
Our approach
We rebuilt the identity around a single idea — 'measured warmth' — pairing a precise editorial wordmark with hand-drawn warmth and a punchy color system. Then we stood up a monthly content engine: a repeatable set of reel formats, carousels, and origin-story posts the in-house team could keep running.
What we delivered
Visual identity & packaging systemContent strategy + 90-day calendarReel & carousel templatesLaunch campaign creative
Brand & Graphic DesignSocial Media Content
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