Northwind Analytics·Website + Web App·2025
A marketing site that feels like the product
A motion-led Next.js marketing platform that doubled demo conversions for a B2B analytics startup.
2.0x
Demo-request conversion
-41%
Homepage bounce rate
0.9s
Largest Contentful Paint
The challenge
Northwind's old site was a generic SaaS template. Bounce rates were high, the product looked complicated, and the sales team had nothing to point to. They needed a site that communicated 'powerful but effortless' in five seconds.
Our approach
We designed an interactive homepage that demonstrates the product instead of describing it — live, animated data visualizations that respond to scroll. A clean design system, a fast headless build, and a rebuilt funnel turned the site into the company's best salesperson.
What we delivered
Design system & component libraryNext.js headless buildInteractive data-viz heroConversion-optimized demo funnel
Websites & Web AppsGraphic & Brand Design
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