Skip to content

The challenge

Affinity mapping for qualitative research usually means sticky notes on a wall or clunky generic boards. The need was a focused tool built for the method itself.

Our approach

A purpose-built board web app: cards grouped into colour-coded themes, participant voting, priority tags (P1–P4), search/filter, export, and a live minimap for orientation across a large board.

Start a project

Got something worth building?

Send message

Send a short brief. We’ll agree the scope and next steps by email — no call needed. · hello@plumbnote.com