Journal
Growth & SEO.
Getting found, getting cited, getting clients.
How to Price Your Services as a Small Business
Pricing your services correctly is one of the most important decisions you'll make as a small business. Get it wrong and you'll either undercut yourself into exhaustion or lose clients before they even start.
Getting Cited by Perplexity: A Practical Checklist
Perplexity cites sources it considers authoritative, clear, and well-structured. This checklist gives you the concrete steps to become one of them.
How to Rank Locally: SEO for Small Regional Businesses
Local SEO helps small regional businesses appear in front of nearby customers who are ready to buy. Here's exactly what to do and where to start.
Schema Markup Explained for Non-Technical Business Owners
Schema markup is code you add to your website that helps search engines understand your content — and can earn you richer, more eye-catching results in Google. Here's what it actually means and whether you need it.
How to Measure if Your Marketing Is Actually Working
Most businesses track vanity metrics and miss the numbers that matter. Here's how to measure marketing performance with clarity and confidence.
How AI Is Changing SEO in 2026
AI has fundamentally shifted how search engines rank content and how users find answers. Here's what's actually different in 2026 and what you need to do about it.
How to Choose a Domain Name That Helps You Rank
Your domain name won't make or break your SEO, but a poor choice can quietly work against you. Here's how to pick one that supports both search rankings and brand trust.
How to Build a Website That Ranks on Google AND Gets Cited by ChatGPT
The same foundations win in both classic search and AI answers. Here's the practical build checklist that serves Google and AI engines at once.
What Is GEO (Generative Engine Optimization) and Why It Matters
AI assistants now answer the questions people used to Google. GEO is how you become the answer they cite. Here's what it is and how to do it.
Should You Hire a Marketing Agency or Build In-House?
A clear framework for choosing between an agency, an in-house hire, or a hybrid — based on stage, budget, and the kind of work you need.
Start a project
Got something worth building?
Send messageSend a short brief. We’ll agree the scope and next steps by email — no call needed. · hello@plumbnote.com